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ANTIQUORUM AUCTIONEERS
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For Immediate Release

Antiquorum Celebrates Rolex's Anniversary Year with the Sale of the Century

New York, April 17, 2008 - Antiquorum's sale titled "Revolution: The Evolution of the Rolex Sport Watch", commemorating the 100th anniversary of Rolex, achieved $ 8,515,260. There was excitement in the air as soon as the auctioneer stepped up to the podium at the Rolex thematic sale Thursday morning on April 17. Not only was the auction room packed with a record number of eager bidders, but there were also 283 registered online bidders. Furthermore, because of tremendous interest, an additional sales room was set up in Milan and connected to the New York auction room via video conference. Excellent prices were achieved resulting in 142.05 % sold by value and 90 % sold by lot. Participation came from all over the world including from countries such as Germany, Italy and Malta.

Incredible results were reached including 9 world records at the April 17th sale.

World Records at Auction:

Lot 95 - Ref. 1016 Space - Dweller in stainless steel
Sold including buyer's premium: USD 48'000

Lot 115 - Ref. 1675 GMT-Master with transparent back in stainless steel
Sold including buyer's premium: USD 125'500

Lot 127 - Tudor Ref. 7031 Oyster Date Chronograph in stainless steel
Sold Including buyer's premium: USD 48'000

Lot 145 - Ref. 6541 Milgauss Black Dial in stainless steel
Sold including buyer's premium: USD 190'400

Lot 175 - Ref. 5513 Military in stainless steel
Sold including buyer's premium: USD 166'800

Lot 193 - Ref. 16610 Panama Canal in stainless steel
Sold including buyer's premium: USD 90'000

Lot 201 - Ref. 1665 Comex Sea-Dweller in stainless steel
Sold including buyer's premium: USD 248'800

Lot 209 - Ref. 1665 Prototype No Valve Double Red Sea-Dweller in stainless steel
Sold including buyer's premium: USD 237'600

Lot 210 - Ref. 1665 Double Red Patent Pending Mark I
Sold including buyer's premium: USD 237'600

Other noteworthy results were achieved by the Ref. 1665 Sea-Dweller retailed by Cartier in stainless steel(lot 219) which sold for $ 119'600. Also, the Ref. 1655 "Straight Hand Steve McQueen" (lot 103) realized the impressive sum of $40'800. Even novelty items such as "The World Famous Oyster Case" (lot 63) fetched $ 28'800.

Julien Schaerer, Auctioneer & Watch Director of Antiquorum USA commented: "Today's outcome for our thematic auction was strong evidence of collectors' appreciation for Rolex and established Tudor as a collector's brand; we couldn't be more delighted with the results of this extraordinary sale."

Evan Zimmermann, Managing Director Antiquorum USA, said: "As Rolex turns 100 this year, we thought this would be the perfect opportunity to gather the best available examples of Rolex watches, displays and memorabilia to create a unique thematic auction that would appeal to collectors worldwide. After more than a year of preparations, we are thrilled to have realized such superb results and mark this sale as truly The Sale of the Century ! "

Top 10 Lots for Antiquorum's April 17th Sale
(for HIGH DEFINITION please click on the image)

     

 

  Lot 201
Rolex, Oyster Perpetual Date, "Comex, Sea-Dweller, 2000ft./610 m", Superlative Chronometer, Officially Certified, Ref. 1665. Made in 1979.


Sold including buyer's premium: USD 248'800


     
  Lot 209
Prototype No Valve Double Red Rolex, Oyster Perpetual Date, "Sea-Dweller Submariner" without helium escape valve, 2000 ft./610 m., Superlative Chronometer, Officially Certified, Ref. 1665. Made in 1967.


Sold including buyer's premium: USD 237'600

     

 

Lot 210
Double-Red Patent Pending Mark I Rolex, "Oyster Perpetual Date, Sea-Dweller, Submariner 2000, 2000 ft. / 610 m., Superlative Chronometer, Officially Certified," Ref. 1665. Made in 1967.


Sold including buyer's premium: USD 237'600


     

 
Lot 145
Ref. 6541, Stainless Steel Milgauss Black Dial Rolex, "Oyster Perpetual, Milgauss, Superlative Chronometer, Officially Certified," Ref. 6541. Made in 1958.


Sold including buyer's premium: USD 190'400



     

 

Lot 175
Ref. 5513, Military Rolex. "Oyster Perpetual, Submariner, 660 ft=200 m.", Ref. 5513. Made in 1973 and issued in 1975 for the British Military.


Sold including buyer's premium: USD 166'800



     

 

Lot 255
Ref. 6265 Yellow Gold "Paul Newman" Rolex, Oyster, Cosmograph Daytona, Ref. 6265. Made circa 1979.


Sold including buyer's premium: USD 166'800


   
  Lot 202
Comex Ref. 1680 Rolex, "Oyster Perpetual Date, Submariner, 660 ft. / 200 m., Superlative Chronometer, Officially Certified", Ref. 1680. Sold to Comex in 1978.


Sold including buyer's premium: USD 155'000

   
  Lot 163
Ref. 5510 "James Bond" Rolex, Oyster Perpetual, Submariner "200 m=660 ft", Ref. 5510. Produced in the first quarter of 1958. This reference was in production for approximately 1 year only.



Sold including buyer's premium: USD 155'000

     
  Lot 228
Ref. 6236, "Jean-Claude Killy" Rolex "Oyster Chronograph, Antimagnetic", Ref. 6236. Made in 1958.

Sold including buyer's premium: USD 155'000

     
 

Lot 237
Ref 6239, Retailed by Cartier Rolex, "Cosmograph Daytona", Ref. 6239, retailed by Cartier. Made in the early 1960s.

Sold including buyer's premium: USD 143'200

 

   

Next auction:

The Collection of a European Nobleman
A private collection of modern timepieces
Geneva, May 10th & 11th

 

About Antiquorum
Antiquorum is, unquestionably, the world’s leading watch auctioneer; Of the 62 watches ever sold publicly by major auction houses above SFR. 1,000,000, Antiquorum claims an impressive 44. In 2002, Antiquorum established the all-time world record price for a wristwatch at auction when it sold a platinum Patek Phililppe World Time Ref. 1415 from 1939 for an astounding CHF 6,603,500 (US$ 4,026,524). This record-breaking price more than doubled the previous world record price for a wrist watch at auction. Another record price for a modern watch was achieved in 2004, the unique white gold Calibre 89, also by Patek Philippe, was sold for SFr. 6,603,500 (US$ 5,002,652).