


As evidenced by the three thematic
exhibitions, Mau-boussin had a great love of fine gems and paid homage to
them. This is important to keep in mind when discussing fine Art Deco jewelry.
It is the first great era for gems. In past centuries, fine jewels were made
in yellow gold or silver, the mountings playing a prominent role in relationship
to the stones; most of these jewels were rather heavy and stiff, with much
metal showing. The Art Nouveau period (circa 1890 – 1915) was devoted
to the naturalistic approach, using “poor” materials such as horn,
glass, silver, and common gem materials, and while there were beautifully
crafted jewels, the whole movement was devoted to
moving away from intrinsically valuable pieces, and into the ethereal, feminine
world of mystery; even the gold pieces were purposely set with common stones
or other intrinsically poor materials.
Just the opposite is true of the Art Deco period, where mundane, everyday
items are laden with luxurious materials, such as gem-encrusted and lavish
powder compacts,

While the artisans of the Art Nouveau style make practically no use of this
precious metal, the use of platinum revolutionized the world of the Art Deco
jeweler, and hence, made it possible to create je-wels that had never been
seen before. For the first time, the “metal” fades into the background,
allowing the gems themselves to form the designs, with no visible support.
Very little platinum was necessary to hold even large stones! Art is created
by painting with the pure color of the stones – diamonds and onyx, diamonds
and emeralds, and such, creating chiaroscuro, the play of light and dark;
it is design for design’s sake. Fine gems are cut in new ways to enhance
the design of the jewel, to fit the pieces of the puzzle; there is the invention
of the baguette (circa 1911), the triangular, the half-moon, and the trapezoid-cuts,
just to mention a few. Jewelers were working in all of the precious metals
and utilizing the finest of gems (some of the finest mining deposits were
discovered just prior to this period, such as the sapphires from Kashmir).
Travels to India and the Far East, as I mentioned above, were an important
factor in the creativity of the period. It is the great epoch of the Master
Jeweler, utilizing all the artisans of the trade – the diamond cutters,
the lapidaries, the enamelers, the renderers, the carvers, the gold- and platinum
smiths, and so on, as exemplified in the “new” shop of Georges
Mauboussin! Georges Mauboussin was also highly respected amongst his peers
and earned quite a reputation as a gemstone connoisseur, and for knowing how
to find and market them!
It is the Art Deco period in which the house of Mauboussin really excels,
I think, even though their clientele included the highest of aristocracy as
patrons in the early 1800’s. It is interesting to note that the Art
Nouveau style was never followed by Mauboussin, the great jeweler preferring
to leave the “arts and crafts” to others, to create important
jewelry with important materials (as did, also, the house of Cartier). During
this time, the firm had many important patrons – politicians, aristocrats
and royalty, such as the Maharaja of Indore and Queen Nazli of Egypt, actors
and actresses, such as Marlene Dietrich, Greta Garbo, Paulette Godard, and
many more. The many international exhibitions and success of the early 1920’s
paved the way for two more important figures in the house of Mauboussin –
Georges’ son, Pierre Mauboussin, and Marcel Goulet, another nephew of
Jean Baptiste Noury.
Pierre Mauboussin (1900-1984) successfully pursued both of his passions -
master jeweler and airplane designer; he was a strong creative force du-ring
this time. Just after the New York exhibition in 1924, “Mauboussin Inc.”
was opened at 330 Park Avenue, for which Pierre was responsible. This salon
became such a success that a shop was opened shortly thereafter on 51st Street.
While running the New York operation, Pierre designed the first Mauboussin
airplane, in 1928, which won 5 international records for speed. He also designed
a car which bears the Mauboussin name. Due to the economic crisis “Mauboussin
Inc.” closed its New York doors in 1929, and Pierre focused on engineering
his designs. His creativity was a driving force until about 1940.
Marcel Goulet, Noury’s nephew, also had a strong influence on the business.
The economic crisis took its toll on the house of Mauboussin, as it did to
so many fine jewelers, causing it to close most of its foreign branches. This
also took its toll on Marcel, who was 73 years old at the time. He brought
in his son, Jean Goulet, in 1930, who really helped to turn the situation
around. His son was the same age as the Maharaja of Indore, and the two of
them got along famously, insuring the stability of the firm! (Jean even went
to India for two months to evaluate and re-design the Maharaja’s jewels).
Jean Goulet, a man of great charisma, became the company’s manager in
1934. I am mentioning all of this so that it is easy to understand why the
two cousins agreed to change their names in 1962 to Goulet-Mauboussin –
they each now shared the same fa-mily name.
Many of you may have encountered jewelry pieces signed Trabert and Hoeffer
– Mauboussin. This refers to the “American” Mauboussin.
Mauboussin had closed its New York office in 1929, but they established a
partnership with the American firm, Trabert and Hoeffer in 1936, who became
the exclusive representatives for Mauboussin between 1946 and 1953.
The three jewels shown here really exemplify some of the best of Mauboussin’s
work in the Art Deco period.
I hope these three exquisite jewels offer a taste and speak louder than my
written words, of the magni-ficent period of Mauboussin - a period of great
invention, imagination and creativity, which demanded exceptional skill on
the part of the je-weler, and which made uninhibited use of rich and exotic
gemstones. The house of Mauboussin became one of the grandest houses in Paris,
and thus, the world, during this exciting Art Deco period. These period jewels
are as magnificent today as they were then, which attests to the validity
of their designs and to the greatness of the house that created them. Truly
exceptional jewels withstand the test of time, and become more desirable and
sought-after with each passing year – a fact that is evident, in my
opinion, with the fine jewels as seen here by the house of Mauboussin.
Reference: Mauboussin, by Marguerite De Cerval, Editions
du Regard, 1992
The carved emeralds are typical
of the style, and while carved leaves in gemstones of different varieties
or colors are responsible for the “tutti frutti” motifs of the
Deco period, Mauboussin has created an even more elegant and graceful jewel
by the simplicity and contrast of colors in the use of only the emerald leaves
with the diamonds and black enamel. While Mauboussin was not the only one
to do this, the piece shown here is one of the most exquisite examples of
this style – the balance, harmony and elegance surpass anything I have
ever seen. The carved floral vase once again exemplifies the importance of
the use of fine gems to the house of Mauboussin. Rather than using an inferior
quality emerald, typically used for carving, this large emerald has been carved
from very fine quality,
Colombian material. It may have been taken quite literally from an Indian
maharaja’s collection, as was sometimes the case in the Deco period.

Kathryn Bonanno
Patrzzi PG, FGA
Gemological and Jewelry
Consultant for Antiquorum

There were many great jewelry houses during this period, and without a doubt,
the Parisian jewelers were leading the way. There were Cartier, Lacloche Freres,
Boucheron, Van Cleef & Arpels, and of course Mauboussin, just to name
a few. One could write a book on each of these famous houses – I have
chosen to just brush the surface of one, Mauboussin, in this brief article
which I hope will enlighten those of you who may not already be familiar with
this great house.
Mauboussin’s history begins in 1827, with Mr. Rocher, who founded a
small jewelry boutique on a small Parisian street. His collaborator, Mr. Jean
Baptiste Noury, took over the business in 1869, starting the family business,
which continues to this day - six generations later! Georges Mauboussin, Mr.
Noury’s nephew, worked closely with his uncle, and in 1922, the business
was named “Mauboussin, Sucesseur de Noury”, later shortened to
“Mau-boussin”.
In 1923, Georges moved the business to 3 Rue de Choiseul, a much larger location,
where there was more light, more room and where he gathered many artisans
under one roof—his designers, renderers, lapidaries, diamond cutters,
gold- and platinum-smiths—and so on. Georges Mauboussin was a very creative
man, but he was also a very lucid businessman. His firm participated in 18
expositions worldwide, in just seven years, between 1924 and 1931 –
New York, Rio De Janiero, Buenos Aires, Milan, Paris, and branches were established
in most of these important cities. (Mr. Mauboussin was also made “Conseiller
du Commerce Exterieur de la France” from 1929 to 1933.)
Georges Mauboussin had innovative ideas, and not long after
opening the new shop, he planned three thematic exhibitions to boost interest
and international clientele. The first of these took place in 1928 and was
dedicated to emeralds – 280 splendid je-wels celebrating the beauty
of the emerald, inclu-ding a large 24.88 carat emerald which Napoleon Bonaparte
gave to his beloved Josephine in 1800 (which was remounted in a fashionable
“Oriental” motif). The next was dedicated to rubies (to coun-ter
the negative effects of the new “synthetic” rubies on the market)
in 1930: 200 special pieces of jewelry all promoting the wonder of ruby, creating
a demand for this gem which far exceeded the supply! The third theme, in 1931,
was that of diamonds, which was already an international mo-netary staple.
These were innovative ideas which stimulated the market in a time of world
depression.