Dear Friends and Clients,
It gives me great pleasure to present another special edition of Antiquorum’s VOX. I would like to begin with an important observation; when the extraordinary becomes common, it is because the ordinary is already at a high level of excellence. This observation is the result of our extraordinary results for the first half of this year – many world records, many new passionate and active collectors, in an ever-growing, stable horological worldwide market. These achievements are all the more extraordinary in an environment of economic distress, world-health crisis, and political instability.

Following Antiquorum’s tradition, Geneva is opening its season on October 11 & 12 with a sale not to be missed – it is the thematic sale (which normally takes place in November), and, since it was so successful, is based on the same theme as last year’s, Horological Works of Art, which allows us to present masterpieces of horological art comparable to the finest fine art. This auction will have 2 catalogues. The first will be a ONE OWNER SALE that will include 100 magnificent objects, offered for the first time at auction. The second will include important and rare timepieces specially chosen from various collections worldwide, including the Yves Droz Collection.

The November sale is entirely dedicated to the private collection of Theodor Beyer, and will take place in Zurich, at the Baur au Lac. We decided to hold this sale in this location in honor of Mr. Beyer, whose presence and fame is still strongly felt there, and where, we are sure, he would have wanted this sale to
have taken place.

New York will open its season on September 24 with an auction dedicated to its specialty, contemporary
masterpieces of horology. In this sale you will find several unique timepieces of particular interest to collectors, including pieces by Silberstein, Vacheron Constantin, Patek Philippe, and many others.

More exciting news is the opening of Antiquorum Russia in Moscow, whose goal for the present is to assist Russian buyers and vendors in participating in our auctions. It will be managed by Antiquorum Geneva and Chronolux, a Swiss company that specializes in distributing timepieces of major luxury watch manufacturers that has been active in Russia for more than a decade.

We would like to welcome the newest addition to the Antiquorum Team, Brandon Thomas. He comes to us not as a newcomer to the world of horology, as he formerly headed Christies’ watch department in Geneva. He will be in charge of the ever-growing Oriental market, as well as contributing to the production of our catalogues. With Brandon’s arrival, Antiquorum hopes to better follow certain geographical areas; Etienne Lemenager will be responsible for Northern and Central Europe, Geoffroy Ader for France and Spain, and I will be responsible for North America, Russia, and the Middle East, as well as my general supervision of the business, along with the much appreciated help of Philip Poniz. Geneva will also see Fabien Chicha, terminating his apprenticeship to take his place working beside Etienne as an expert and he will be in charge of technical service and cataloging.

Since we are growing, we have decided to expand our offices. As of August 1st, the administrative offices will be located at #4 Rue du Mont Blanc, while the showroom and technical offices will remain at #2 Rue du Mont Blanc.

I’d like to briefly mention that our online Customer 2 Customer (C2CTime) will soon be operational, and that you will find these details in the following pages. Our online website has also enjoyed success, in that during the days immediately prior to our auctions, up to 45,000 people in a single day have visited our site, viewing the online cataloges, and checking our data base. This impressive number of visitors has contributed to Antiquorum’s worldwide visibility and reputation.

To conclude, this season’s events promise to be a magnificent prelude to an even more important occasion
that we are already preparing for – Antiquorum’s 30th anniversary – but that’s for next year!