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Press Release

Mission: MS Auction October 20th, 2010

Sept. 27, 2010

Mission: MS Auction ...

Virtual catalog - click here

Bid Form - click here

Watch and Jewelry Auction to Benefit the National Multiple Sclerosis Society

 New York, NY- The National Multiple Sclerosis Society is thrilled to announce that they will be hosting an upcoming watch and jewelry auction to be held this coming October by Antiquorum Auctioneers. This first of a planned annual event will offer watch enthusiasts the unique opportunity to bid on magnificent timepieces while supporting the National Multiple Sclerosis Society in their movement towards a world free of multiple sclerosis (MS).

 The Mission: MS Auction will take place on October 20th at Antiquorum in New York City at 7pm with a preview prior to the sale from 5pm - 7pm.

The auction will take place on October 20th at Antiquorum Auctioneers, the world's premier watch auctioneer, located at Madison Avenue in New York City.  Antiquorum will be conducting the charity auction as well as donating their auction space for the MissionMS event.

Registration for bidding as well as the auction catalogue will be available at www.antiquorum.com as of October 1st, 2010. The auction will be conducted live at Antiquorum with real-time bidding on the internet at www.antiquorum.com . Exclusive watch and jewelry manufacturers such as Audemars Piguet, Cartier, Carrera Y Carrera and Hublot are just some of the many prestigious brands that have donated timepieces to this exceptional event.

"Antiquorum is extremely honored to conduct this unique charity auction benefitting The Multiple Sclerosis Society," says Evan Zimmermann, President & CEO, Antiquorum. "This is an exceptional opportunity for people around the globe to acquire extraordinary timepieces from the world's leading watch brands and simultaneously help to spread awareness and eliminate this debilitating disease. We are pleased to continue our efforts to contribute to charities and worthy causes worldwide."

Hublot will be donating a piece unique Aerobang just for MissionMS "The 21st Century will be the Century of sharing," notes Jean-Claude Biver, CEO of Hublot.  "We will have to start sharing wealth, energy, the climate and finally will have to share planet earth. Therefore I believe that every company and every brand has to include and develop a policy or concept of sharing. We are proud today to donate this special watch for a very noble and valuable cause."

The National MS Society's mission is to create a world free of MS, a chronic disease of the central nervous system characterized by changes in sensation, visual problems, weakness, depression, difficulties with coordination, balance and speech, impaired mobility and disability. This year's event will impact and benefit all those living with multiple sclerosis. "We are so grateful to Mr. Duffell, MissionMS and Antiquorum for their enthusiasm, dedication and support for this event and our movement toward a world free of MS," says Gina Murdoch, VP of Development for the National MS Society.  "Funds raised through this auction will be used to support cutting-edge research conducted by the National MS Society as well as fund critical programs."

"I greatly appreciate the support I have received from Antiquorum and the watch and jewelry companies in making donations for this event," says Philip Duffell, Founder of Mission: MS. "With their help, I am sure it will be a great success."

For more information on how to participate in this unique charity auction, please contact Michelle Halpern at 212-750-1103 or email mhalpern@antiquorum.com

 ABOUT ANTIQUORUM

Established in Geneva in 1974, Antiquorum, the world's leading watch auctioneer, has carved its own unparalleled niche in the auction world by cultivating a thriving collector's market for timepieces worldwide. An impressive 51 of the 85 watches sold publicly by major auction houses for over SFr. 1,000,000 were sold by Antiquorum. In 2002, Antiquorum set the all-time world record for a wristwatch at auction, selling a unique 1939 platinum Patek Philippe World Time Ref. 1415 for US$ 4,026,524 (SFr. 6,603,500) - more than double the previous world record. Another record price for a modern watch was achieved in 2004, the unique white gold Calibre 89, also by Patek Philippe, was sold for SFr. 6,603,500 (US$ 5,002,652). Among the world records in 2005, the "Tour de l'Ile", at US$ 1,564,000 (SFr. 1,876,250), set a world record for a contemporary wristwatch and the "King Fouad I", at US$ 2,755,000 (SFr. 3,306,250) achieved the highest price ever paid for a Vacheron Constantin. Another record was achieved in 2009, when Gandhi's pocket watch, sandals, glasses, bowl and thali, sold for an astounding $2,096,000. In addition, in December 2009, a Patek Philippe Ref. 3974 sold for a world record price of $1,200,000. Antiquorum holds approximately ten auctions a year, in Geneva, New York, and Hong Kong, with previews held in major cities worldwide. In addition to its auction centers in Geneva, New York, and Hong Kong, Antiquorum maintains offices and agents in Paris, Milan, London, Munich, Shanghai, Tokyo, and Moscow.

 ABOUT MISSION: MS

Mr. Phillip Duffell, who developed this event, is a 25 year veteran of the jewelry industry and manages an exclusive watch and jewelry store in midtown Manhattan.  Philip was diagnosed with multiple sclerosis in 2007 and saw this event as a way to raise money and awareness for others affected by MS.  He has created the MISSIONMS.org website and event to educate the public about multiple sclerosis.

 ABOUT NATIONAL MULTIPLE SCLEROSIS SOCIETY

The National MS Society is a collective of passionate individuals who want to do something about MS now-to move together toward a world free of multiple sclerosis. MS stops people from moving. We exist to make sure it doesn't.  We help each person address the challenges of living with MS through our 50-state network of chapters. The Society helps people affected by MS by funding cutting-edge research, driving change through advocacy, facilitating professional education, and providing programs and services that help people with MS and their families move their lives forward. Early and ongoing treatment with an FDA-approved therapy can make a difference for people with multiple sclerosis. Learn about your options by talking to your health care professional and contacting the National MS Society at www.nationalMSsociety.org or 1-800-(344-4867). For more information, please call Gina Murdoch  (732) 660-1005 x44316 or via e-mail at gina.murdoch@nmss.org.

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