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Press Release

Three Unique Maurice Lacroix Wallpaper Design Timepieces to be auctioned online for Charity

May 20, 2011

Three Unique Maurice ...

Antiquorum to Auction Three Unique Maurice Lacroix Wallpaper Design Timepieces from June 1st to June 22nd, 2011

Additional information and images of the watches offered in the Maurice Lacroix online auction may be seen on www.antiquorumdirecbid.com on Monday, May 23rd.

Geneva - Antiquorum Auctioneers is pleased to announce the sale of three unique Maurice Lacroix Wallpaper Design timepieces. This exclusive auction will take place online, via Antiquorum's online bidding platform, from June 1st to June 22nd. Proceeds of the auction will be donated for charity.

In 2010, Maurice Lacroix and Wallpaper* launched their first joint project with designers Gwenaël Nicolas, Arik Levy and Neil Barrett, a re-interpretation of the 2007 Red Dot Award-winning Pontos Décentrique GMT.

For this year's joint project Maurice Lacroix and Wallpaper* sought uncompromising designers who are true to their beliefs and whose work reflects their own styles. The result is an impressive trio, consisting of Spanish designer Patricia Urquiola, Italian architect Rodolfo Dordoni and Belgian designer Kris Van Assche.

Each of them has created a unique interpretation of the "Pontos Décentrique GMT" - free of any aesthetic preconditions. The watches were presented at "Baselworld" last March.

Antiquorum Auctioneers are delighted to partner on this project by organising the online auction. The proceeds will go to three charitable organizations of the Designers' choice.

Antiquorum is honored to have been chosen to auction these unique timepieces with the full proceeds going to GLOBAL Diversity Foundation (Patricia Urquiola),the European Institute of Oncology (Rodolofo Dordoni) and UNICEF Japan (Kris Van Assche). With the collaboration of three genius designers it is the perfect opportunity for collectors to acquire a watch that is not only functional but is also a true piece of art," commented Julien Schaerer, Managing Director & Watch Expert, Antiquorum Geneva.

About Maurice Lacroix
Since the launch of its first watch model in 1975, Maurice Lacroix has to become a sought-after Manufacture brand. With its own workshops producing complex components for mechanical calibres, Maurice Lacroix joined the exclusive league of Swiss Watch Manufactures at the end of 2006. Thanks to continued innovative development in both technical fields and design, Maurice Lacroix has registered several patents and trademarks. Maurice Lacroix is one of the few independent watchmakers and employs more than 200 people worldwide, the majority of whom are based at the international head office in Zurich and the production facilities in Saignelégier and Montfaucon in Switzerland.
www.mauricelacroix.com

About Antiquorum
Established in Geneva in 1974, Antiquorum has carved its own unparalleled niche in the auction world by cultivating a thriving collector’s market for timepieces worldwide. An impressive 51 of the 85 watches sold publicly by major auction houses for over SFr. 1,000,000 were sold by Antiquorum. In 2002, Antiquorum set the all-time world record for a wristwatch at auction, selling a unique 1939 platinum Patek Philippe World Time Ref. 1415 for US$ 4,026,524 (SFr. 6,603,500) - more than double the previous world record. Another record price for a modern watch was achieved in 2004, the unique white gold Calibre 89, also by Patek Philippe, was sold for SFr. 6,603,500 (US$ 5,002,652). Among the world records in 2005, the “Tour de l’Ile”, at US$ 1,564,000 (SFr. 1,876,250), set a world record for a contemporary wristwatch and the “King Fouad I”, at US$ 2,755,000 (SFr. 3,306,250), achieved the highest price ever paid for a Vacheron Constantin. Another record was achieved in 2009, when Gandhi’s pocket watch, sandals, glasses, bowl and thali, sold for an astounding $2,096,000. Antiquorum holds approximately ten auctions a year, in Geneva, New York, and Hong Kong, with previews held in major cities worldwide. In addition to its auction centers in Geneva, New York, and Hong Kong, Antiquorum maintains offices and agents in Paris, Milan, London, Munich, Shanghai, Tokyo, and Moscow.

"Caldera" - Pontos Décentrique GMT by Patricia Urquiola, Designer and Architect

Description of the watch (PDF file)
BIO of the designer (PDF file)

"Stainless" - Pontos Décentrique GMT by Rodolfo Dordoni, Designer and Architect

Description of the watch (PDF file)
BIO of the designer (PDF file)

"Rough Conviction" - Pontos Décentrique GMT by Kris Van Assche, Creative Director at KRISVANASSCHE

Description of the watch (PDF file)
BIO of the designer (PDF file)