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Press Release

Charity Watch Auction

Feb. 10, 2012

Charity Watch Auction

Charity Watch Auction “24 Hours for Help Them” 

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February 10, 2012 -- On February 29, 2012, the "24 Ore Group" together with Antiquorum Auctioneers and the Embassy of the Sovereign Military Order of Malta in Belgrade will host a charity watch auction entitled, "24 Hours for Help Them," at the "Sole 24 Ore" headquarters located at 91 Monte Rosa Street in Milan. 

The recently launched watch magazine"24 Hours," has invited 25 of the world's most recognizable watch brands to contribute luxury timepieces to the auction benefitting "Help them Onlus," a charitable organization headed by Fabio Cerchia, that helps the less fortunate around the globe.  All proceeds raised from this unique charity auction will be used to build schools for the children of Serbia as facilitated and guaranteed by The Embassy of the Sovereign Military Order of Malta in Belgrade, represented by the Ambassador Alberto di Luca.

Participating brands include: Audemars Piguet, Baume & Mercier, Bell & Ross, Breitling, Cartier, Chronoswiss, Corum, De Grisogono, Eberhard, Erwin Sattler, Hamilton, Hermès, Hublot, IWC Schaffhausen, Jaeger LeCoultre, Longines, Louis Vuitton, Officine Panerai, Parmigiani Fleurier, Piaget, Porsche Design, Richard Mille, Roger Dubuis, TAG Heuer.


Contributing sponsors include Audi, the German car manufacturer, who will provide the "Courtesy Car" service with the A8L model and the Maison de Champagne Veuve Cliquot, a brand belonging to the Louis Vuitton Moet Hennessy Group (LVMH).


"We are honored to do our part to help raise funds for this worthy cause," said Evan Zimmermann, President & CEO, Antiquorum Auctioneers. "This a great opportunity for watch collectors to acquire outstanding luxury timepieces and to help provide Serbian children with schools and a meaningful education."


For further details on how to participate in this unique charity auction, please email or for more information on the charity, please visit


Preview Schedule:


Tuesday, Feb. 28: 10 am - 8 pm

Orologeria Luigi Verga SPA via Mazzini ang. via Dogana 3 - 20123 Milano