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Press Release

Antiquorum Auctioneers Launches Online Watch Boutique

July 6, 2015

Antiquorum Auctioneers Launches ...

July 1, 2015 – Antiquorum Auctioneers, the world’s premier watch auctioneers, is delighted to announce the official launch of “The Antiquorum Watch Boutique,” a dedicated online platform offering affordable modern and vintage timepieces from leading brands for immediate purchase throughout the year.

This new platform gives watch enthusiasts across the globe the flexibility to buy timepieces at their convenience 24 hours a day, 7 days a week, presenting an accessible alternative to the traditional auction model.

Watch enthusiasts will enjoy an unparalleled retail experience with the added expertise and security that comes with over forty years as the world’s premier watch auctioneers. Regardless of location, clients will be able to buy with confidence knowing that all pieces offered have been examined and described by an Antiquorum expert.

Appealing to buyers and sellers alike, the user-friendly platform offers competitive transaction fees, all-inclusive commission, with no additional buyer’s premium added to fixed price offers.

Sellers will appreciate the easy to use platform that is not subject to minimum price or ‘threshold policy’ as with other major auction houses, presenting a great option for entry level timepieces.

The Antiquorum Watch Boutique will feature a selection of timepieces across all periods from a variety of well-known brands such as Audemars Piguet, Breitling, Heuer, IWC, Jaeger-LeCoultre, Omega, Patek Philippe, Rolex etc. with a focus on affordable watches offered at $5,000 or below in addition to a selection of highlights.

This innovative and interactive online retail store allows users to purchase timepieces via three different sales formats:

1. The Private Sale
Throughout the year, the Antiquorum Watch Boutique will offer watches with an average value of $5,000 or below along with a selection of highlights.

2. The After Auction Sale
Following all auctions worldwide, collectors will have the opportunity to make immediate after sale offers at a fixed price for a period of 15 days through the Antiquorum Watch Boutique.

3. The Curated Sale
Collectors will also have the chance to purchase timepieces from a curated selection of watches based on a thematic sale, private collection or partnership with brands, or a notable or influential figure.

Further enhancing the interactive experience, clients will have the opportunity to make an offer on the watch of their choice in any of the three categories by submitting an offer via the “Make an Offer” tab. After the offer is received, an Antiquorum expert will notify the client by email if the offer has been accepted. In addition, clients will be able to interact with Antiquorum experts through the “Ask an Expert” section where our team of experts will also regularly post historical and technical details on the watches presented.

Giulio De Lucia, CEO of FIDES Business Partner & Antiquorum board member remarks, “We are thrilled to announce that our new e-commerce platform, The Antiquorum Watch Boutique, has been launched. Now, watch enthusiasts from all corners of the globe can immediately purchase fine timepieces of their choice at any time of the day or night. We are very pleased to continue to offer our clients new and innovative ways to further fuel their passion for fine timepieces.”

Evan Zimmermann, President & CEO of Antiquorum comments, “As the high-end of the watch market has continued to soar over the last several years, we have recognized the growing need for a user-friendly platform that focuses on affordable timepieces. Complementing our traditional auction model, we are pleased to offer watch enthusiasts a venue where they can buy and sell watches with an average value of $5,000 or below, addressing the demands of this sometimes overlooked but extremely important segment of the market.”

Geoffroy Ader, Managing Director of The Antiquorum Watch Boutique comments, “It gives us immense pleasure to present the Antiquorum Watch Boutique. Thanks to the efforts and creativity of the entire team at Antiquorum, we are proud to present an accessible interactive platform that offers watch enthusiasts a simple way to enjoy the pleasures of watch collecting at their convenience, 24 hours a day, 7 days a week. It is our aim to open up the world of collecting to all ardent watch enthusiasts, at every level and price point. With this new concept, we will offer watch aficionados a user-friendly e-commerce platform that successfully combines the ease of modern technology with the expertise of forty years as the world’s premier watch auctioneers, paving the way for a new generation of passionate watch collectors across the globe.