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Press Release

FIDES Business Partner Invests in Antiquorum

May 7, 2014

FIDES Business Partner ...

May 7, 2014 -- Antiquorum Auctioneers, the world's premier auctioneers of modern and vintage timepieces is pleased to announce that FIDES Business Partner, an institutional investment firm based in Switzerland, has made a strategic capital investment in Antiquorum.

The immediate intention of FIDES is to untap the growth potential of Antiquorum through a focused strategy that will unleash its talents and place continued emphasis on exceptional timepieces, unmatched expertise and outstanding customer service. Through these channels, FIDES will further secure Antiquorumís position as the industry leader and expand its presence into new key markets worldwide.

FIDES successfully helps mid-size companies with a revenue base of CHF30 -100 million reach their full potential. Their pragmatic approach to augment corporate performance is based upon a clear strategy that focuses on innovative solutions and reducing operational complexity in order to increase sustainable profitability. FIDES is an opportunity based investor group that carefully selects companies with attractive market potential demonstrating specific and unique selling points. The partnership with Antiquorum Auctioneers will mark FIDES' premier investment in the watch market. Recently, FIDES has partnered with companies in the food, cosmetic & skincare, print and signage industries.

Evan Zimmermann, President & CEO of Antiquorum, comments: "We are delighted to start a partnership with FIDES Business Partner. Together with their knowledgeable and talented team of investors and advisors, we look forward to expanding our global reach and a successful future ahead."

Giulio De Lucia, CEO and Co-Founder of FIDES Business Partner comments: "Antiquorum offers very valuable assets including a strong historic brand; excellent expertise in modern and vintage timepieces; and an outstanding network of passionate collectors. FIDES is eager and proud to collaborate with Antiquorum to maximize its assets and secure its dominance as a unique and focused brand in the watch auction market. We greatly value Antiquorum's entrepreneurial spirit and look forward to building upon its strengths by applying a focused growth strategy that will enhance the customer experience and result in a leading market position."

About Antiquorum: Established in Geneva in 1974, Antiquorum has carved its own unparalleled niche in the auction world through its focused expertise in horology and by cultivating a thriving collector's market for timepieces worldwide. The world's premier auctioneer of fine modern and vintage timepieces has set world records for auction sales and holds approximately ten auctions a year in Geneva, New York and Hong Kong, with previews held in major cities worldwide. Antiquorum maintains offices in Beijing, Dubai, London, Milan, Munich, Moscow, Paris, Shanghai and Tokyo. WWW.ANTIQUORUM.COM.

About FIDES Business Partner: With vision for the future we work on specific business solutions that are linked to the internal operations of your organization and coincide with your business environment.  FIDES Business Partner has the necessary expertise and experience to maximize your success. Our approach is to elicit fresh ideas and innovation through pragmatic solutions. Each solution is implemented carefully along the value drivers specific to your organization to optimize potential and mitigate inherent risks.  Our team of specialists and generalists provide a wide range of services to build the future of your organization. Through an interdisciplinary approach and with many years of entrepreneurial experience as investors and advisors, we make significant contributions to the future capacities and increased profitable longevity of mid-sized companies. We bring ourselves on board as part of your company and work as effective business partner. WWW.FIDESBUSINESSPARTNER.CH